Trust is a fundamental criterion of our company. It takes a long time to obtain and is very quick to lose through inadvertence or absence at critical moments

It relies on the character and competence of individuals and is built by showing empathy and integrity but also by proving capabilities and especially results. Indeed, trust does not exclude control. While this military maxim is fundamental, it can be reinforced: trust deserves control. In this case, control has a dual purpose: ensuring the objective is achieved but also helping the controlled entity progress by providing additional skills. It then becomes a training tool that increases performance and improves results. As a team integration tool, control builds knowledge of others. Based on transparency and concern for understanding others, it improves the entity's integrity through openness, fairness and authenticity. Things must be said as they are and not as one would like to see them. Trust and its associated control then develop the team spirit that emerges from a common work.

The added value of this trust must be experienced physically. Control must include moments of shared difficulties because these are the moments that strengthen the relationship. SIMANOPS's relationship with its clients is based on trust and therefore allows the client to have a right of control over the company's sources and commitment.

Simplicity proves difficult to express but remains the key to driving actions. The more complex the organization or system, the more one must force oneself to provide simple actions that are understandable by all.

Special forces have an Anglo-Saxon acronym that has marked many military operations: KISS (Keep It Simple, Stupid). To be able to carry out simple and understandable actions that generate buy-in, one must have sufficiently analyzed the problem to respond to each critical point with an action that is crystal clear in its simplicity.

Another American summary aims at simplified effectiveness: SMART (Specific, Measurable, Attainable, Relevant, Timely). The clarity of the action's definition must produce tangible effects that are achievable despite identified constraints with relevance in its purpose that will occur at the opportune moment.

SIMANOPS' proposals will respond as much as possible to these two acronyms to provide practical and tangible benefits to its client.

Commitment is a prerequisite for any effective action as it characterizes the desire for achievement. Whether in marketing or military action, an action is preceded by a decision that must be sold. It is commitment that will attract others' attention. It is a personal commitment but also the commitment of a company, an army or a country to a product, equipment or idea that will bring them to light. It's about attracting attention by presenting the product and its underlying idea with conviction in order to evaluate the result that the product will deliver and thus trigger the need or even desire for the product because its driving idea has appealed. Every individual carries a subjective appreciation, positive, neutral or negative, of a product.

This depends mainly on lived experience and secondarily on the brand image conveyed by the product. Many non-performances in the context of customer relations are explained:

• by the fact that blockages or slowdowns have not been identified due to a lack of commitment;
• by the fact that communication actions have not been addressed at the levels where it was necessary due to an error in commitment.

Hence either excess spending on levels that didn't need it, or insufficient/absent communication where the lack was most patent.

SIMANOPS is fully committed to providing the best response to its client's needs.